Listing your place on AirBnB is a pretty straightforward process, and you don’t need to be very tech savvy. However, an engaging listing is essential to attracting your ideal guests. Asking yourself a few key questions will make the listing flow and attract the guests you want. Take a moment to ask yourself:
- Who is your ideal guest? Do you want just couples? Or is your place naturally set up for families? Would you prefer to meet tourists or friends/family of locals?
- What is unique about your place? AirBnB guest aren’t looking for a bland boring hotel room. They want to stay in places with character that reflects the local culture.
- What’s attractive about your neighborhood? Guests are looking to you to learn about the local attractions like restaurants, and want to know that there are interesting things to explore that they wouldn’t find by booking a room downtown.
Here are my top 8 tips for creating an effective and engaging listing:
- Create a personalized listing. Guests want to know a little about you in order to feel comfortable with booking your place and sleeping in your bed. Make sure to post your favorite travel pic (guests too…we hosts want to know what you look like!) and tell guests about why you’re hosting. Many guests respect the fact that you want to save up for a big trip or need to replace your roof (like us!).
- Speak to your ideal guests. Now that you know who you want to attract, speak to them. If you know foodies would love the local farmer’s market and restaurants, compel them to visit.
- Use your title wisely. You only have a short title to catch people’s attention. Make sure to have key search words that will get the attention of potential guests. Our current title is “Transit/Kid-friendly Yard/Patio). Initially I included something about the skyline view, but decided that even though we have a decent skyline view that guests would want to stay at our place more because it’s close to all sorts of transit than because they can see the Portland hills (plus, our view isn’t the best in town).
- Be completely honest. AirBnB is built on honesty and trust. Be forthright about any negative quirks your place might have. As long as you are upfront about any issues, your guests will likely be willing to overlook some typical imperfections (like at our place not all of the old windows open up, and we use fans instead of AC).
- Take great photos. The cliche is true, pictures do say a thousand words. Make sure they are taken in great light and with minimal clutter.
- Create a Welcome Book. You can create a great “guide book” through AirBnB online. It’s super easy to plug in your favorite restaurants and give a quick review to give your guests and idea of the places they can visit in your neighborhood. Our guests have really appreciated this. We combined this with a “Welcome Book” that includes info about our neighborhood and the basic house rules. Plus, it helps cut down on your back and forth communication with guests…our first several guests wanted to know several basics, like how to get to the streetcar two blocks away, and it was obvious that we needed to give our guests a little orientation.
- Keep your calendar up-to-date. With our location so close to downtown, we’ve been booked literally every weekend that we’ve make available to guests. But it’s a bummer to have to turn folks down because your place isn’t available. So, make it easy on both of you and make sure to keep your calendar current. With that in mind, our initial strategy was to keep three weeks in August open, knowing that we would only take a vacation for two weeks. In the end I had to turn down the guests who wanted to stay as we were returning home.
- Review your guests. While this step happens after your initial listing, it is essential to your first impression with potential guests. Sometimes you won’t have too many details to give, but if your guests left your place in great shape, make sure to give them a great review. We’ve been very lucky with all but one group (who seemed to use our place for a fraternity reunion…leaving us with three cases of beer and three huge bottles of booze…I don’t want to know how much they drank over the long weekend! I’ll share more in my “Lesson Learned” post).
I hope this helps get you started on your AirBnB hosting journey…let me know if you have any tips of your own or more questions.